Logo Credits back  
Date of Record: April 12, 2009

Wisconsin Rapids native Gerald L. Matthews, a nationally known artist, designer, sculptor and self taught architect has returned to live in his hometown after a career in the arts that has filled his 78 years.

Another hometown artist, Grim Natwick, the creator of the famous "Betty Boop" character, helped to spark Gerry's interest in the arts. As a student at Howe Elementary School, Gerry even took part in a draw-off contest with Natwick.

After 4 years in the Air Force, Matthews attended the University of Wisconsin where he graduated with a degree in Art Education. A teaching job in the Dells gave Gerry the opportunity to freelance as an artist and designer in the tourist area. He was instrumental in changing the way that the downtown area of the Dells looks today. During his time in the Dells he realized a dream of building an exact copy of a passenger steamboat, the Apollo II. In the process he acquired his Ship's Master License.

New horizons beckoned Matthews and he headed to Orlando. Once there, he began working as an Architectural and Merchandise designer for Walt Disney World. He worked on updates and expansions for the Magic Kingdom, on EPCOT pavilions for Germany, Canada, Mexico, England and Japan. Gerry also worked on designs for Disney's Tokyo Disneyland.

Matthews continued to pursue his own personal art. From cartoons to architectural schematics, etchings, oils, acrylics and watercolors, charcoal, pencil, pen and ink%u2026not to mention his sculptural works in clay, bronze and wood. His range of styles and mediums is staggering!

In 1994, Matthews returned to visit his hometown and display his works at the Alexander House in Port Edwards. At this same time he had the opportunity to discuss the revitalization of downtown Wisconsin Rapids with representatives of the City. From these discussions grew a set of plans that Gerry created and presented to the City acting as a voluntary creative consultant.

Central to these plans is the logo that the city has adopted and uses today. Many are familiar with the "Rapids" design that appears on the two water towers and numerous signs around the city offering directions to drivers. The city has even adopted the logo for use, as its official letterhead.

A local boy whose dreams and talent took him around the world, has come home and we thank him for sharing his wonderful talent.